Promotion Strategy--Example of Advertising Commercials

This video urges consumers to use Colgate Brand and this video show that consumers choose Colgate toothbrush instead other toothbrush. 

This video presents that property toothbrush that it can Cleans the teeth, tongue, cheeks and gums using a unique flexible head for a healthier whole-mouth clean.I think that if you use  this toothbrush it make you have healthier teeth. At the end of the video, it has a slogan "Recommended By Dentists" that it can motivate consumers very well.


 

The video shows the presenters are so tired and exhausted; they use Colgate wisp toothbrush  for taking care of their healthier teeth . Besides, they are certainly fresh and

active in doing many activities.

References

http://www.colgate.co.th/app/Colgate/TH/TH/HomePage.cvsp

http://www.marketing91.com/positioning-strategies/

http://www.franklincollege.edu/pwp/kpauszek/Marketingplan.pdf

http://drypen.in/branding/brand-positioning-strategies.html

http://finance.mapsofworld.com/brand/value/colgate.html

http://www.youtube.com/watch?v=7rV09ydbrqM&feature=grec_index

http://www.youtube.com/watch?v=lrX7ry53Aw8&feature=related

http://www.youtube.com/watch?v=Qs3y8ijZk1I

http://community.nasdaq.com/News/2011-01/colgate-can-target-oral-care-to-counter-competitor-growth.aspx?storyid=51630

http://www.colgate.com/app/Colgate360/US/EN/home.cwsp

http://www.colgateprofessional.com/products/type/Colgate-Toothbrushes

http://www.colgateprofessional.com/products/Colgate-Plus-Toothbrush/details

http://www.jobtopgun.com/content/profile/colgate/contact.jsp?id_emp=216&name=COLGATE-PALMOLIVE(THAILAND)+LIMITED&count=2&p=5&code=

http://www.hoovers.com/company/Colgate-Palmolive_Company/rfyjyi-1.html