Promotion Strategy--Key Promotion Strategy
- Marketing Strategy
There are SEVEN factors of Colgate Brand such as Marketing Strategy
- To soft massaging fingers designed to gently stimulate gums.
- To help clean hard to reach places.
- To respond demands of most consumers.
- To design for comfortable brushing.
- To brighten your smile with a unique tooth- polishing star.
- To just- brushed clean anytime, anywhere.
- To develop quality, energy, heathier teeth and cleanness.
The important advertisement of Colgate Brand
Colgate Brand primarily use advertisement it is main promotion strategies. It is different products which are designed for different segments are target to the audience by highlighting its feature. Colgate Brand has many advertising mdias for promoting the product in the marketplace. Nowadays, product promotion is communication spread through advertising. Advertising is done to promote new products, remind consumers of existing products, and also promote the image of the company at hand. Importantly, Colgate Brand has advertisement like television commercial on the websites too. Moreover, Colgate Brand has their website for consumers that like data cost and new product in order to needs purchase.
-Television Commercials
Colgate Brand has television commerce that they are the best way in commercial and it can persuade consumers to use Colgate Brand too. Importantly, Colgate Brand advertisement take dentists in order to presenters to enhance the product which it make consumers have reliability in this products and have demand purchase. In addition, Colgate Brand has a slogan that " Number 1 recommended by dentists" that consumers can easily to understand.
- Sale force
Sales force consists of the company's distributor ensuring that the product is stocked by the retailers which is made easier by the range of product offerings supplied by the same distributor of Colgate Palmolive.
- Channel
The products are sold in retail outlets supermarket, medical shops and department store. It is distributed through the supply chain of company distributor to wholesaler to retailer to final consumers.
- Public relations
PR campaigns were undertaken extensively during the launch of the brand in leading magazines through they were focused more directly on enhancing the image of the parent company potential investors that in consumers.
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