Journal 5 Let's Learn product strategy

This week, I can learn about product category consist of tangible it mean to can touch such as car, mobile phone, computer etc. and intangible it mean Can't touch such as insurance, service industry, safety and feeling. Then the teacher taught product definition that is Product +Service  for example product including service you buy phone.

When you buy product have example Brand+Model product such as Honda+ Honda civic +after-sale service or apple + ipad+ after-sale service. Then I learn about how many functions/parties involve in managing a product? Product Strategy refer to Parties involves consist of R&D(research& Development), Marketing, Warranty, Packing, Support and Service. After that I take note about product components which it consist of brand or logo, product line( a kind of product) and product models(for example colgate product have colgate sentitive, colgate total ,colgate herbal etc. )

Today I learn about new word of business and it make I receive many knowledge.

Journal 4 positioning Strategy

This week, The teacher open blog as interesting. Then  the teacher have  two question  is  “ What do you wear? “ , “What do you thing you wear?”

For me, two question are difference, first question is about things that we wear such as shoes, accessories and skirt. But second question is about us feeling ,desire or value in our mind.  Then  I have a lecture about product strategy  that it consist of product line, target groups, branding, positioning and key successful of the product. After that  the teacher have warm up activity by the teacher opened TV commercial look at the advertising within 20 second. Then we  write about product brand , target groups and positioning. Today I feeling fun and receive many knowledge. Also I prepare role play  in order to performance are  fully.