History
The Colgate-Palmolive Company was founded in 1806 by William colgate.The Company first began by centering their production around soaps,perfumes and candles. They began introducing oral health care products to the market in 1873, by product “ its first toothpaste, an aromatic dental cream sold in jars”. By,1991,Colgate- Palmolive had become the leader in not only household products but also in oral health. The company is organized around four core segments--oral care, personal care, home care, and pet nutrition--that market such well-known brands as Colgate toothpaste, liquid soap and Palmolive and Ajax dishwashing liquid, Ajax cleanser, Murphy's oil soap, Fab laundry detergent, Soupline and Suavitel fabric softeners, and Hill's Science Diet and Hill's Prescription Diet pet foods. Colgate-Palmolive has operations in more than 200 countries and generates about 70 percent of its revenue outside the United States.
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