References

http://www.colgate.co.th/app/Colgate/TH/TH/HomePage.cvsp

http://www.marketing91.com/positioning-strategies/

http://www.franklincollege.edu/pwp/kpauszek/Marketingplan.pdf

http://drypen.in/branding/brand-positioning-strategies.html

http://finance.mapsofworld.com/brand/value/colgate.html

http://www.youtube.com/watch?v=7rV09ydbrqM&feature=grec_index

http://www.youtube.com/watch?v=lrX7ry53Aw8&feature=related

http://www.youtube.com/watch?v=Qs3y8ijZk1I

http://community.nasdaq.com/News/2011-01/colgate-can-target-oral-care-to-counter-competitor-growth.aspx?storyid=51630

http://www.colgate.com/app/Colgate360/US/EN/home.cwsp

http://www.colgateprofessional.com/products/type/Colgate-Toothbrushes

http://www.colgateprofessional.com/products/Colgate-Plus-Toothbrush/details

http://www.jobtopgun.com/content/profile/colgate/contact.jsp?id_emp=216&name=COLGATE-PALMOLIVE(THAILAND)+LIMITED&count=2&p=5&code=

http://www.hoovers.com/company/Colgate-Palmolive_Company/rfyjyi-1.html