วันพุธที่ 13 กรกฎาคม พ.ศ. 2554

Journal 4 positioning Strategy

This week, The teacher open blog as interesting. Then  the teacher have  two question  is  “ What do you wear? “ , “What do you thing you wear?”
For me, two question are difference, first question is about things that we wear such as shoes, accessories and skirt. But second question is about us feeling ,desire or value in our mind.  Then  I have a lecture about product strategy  that it consist of product line, target groups, branding, positioning and key successful of the product. After that  the teacher have warm up activity by the teacher opened TV commercial look at the advertising within 20 second. Then we  write about product brand , target groups and positioning. Today I feeling fun and receive many knowledge. Also I prepare role play  in order to performance are  fully.


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