This week, the teacher began to talk about the Maslow’s Hierarchy of Needs by asking us an interesting question that what kind of the customer’s needs does the brand serve? For me,My brand that I chose is colgate because it's Belonging and Ego-status that most People need to be owner about this products. After that the teacher taught us about the the production positioning that is a unique selling point.Then the teacher have example watch unique fashion able. Finally, the teacher explain brand values that brand values consist of fun, excitement, sexy, modern, prestige and first class.
The teacher advise that we should brand as global brand because we can research a lot of content.
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